“At Welcome to the Jungle, we’ve learned that compensation isn’t just about the numbers. It’s about understanding people, communicating transparently, and creating packages that reflect both the candidate’s value and the company’s reality.”

“[Welcome to the Jungle] data shows that female candidates set their minimum salary expectations lower than male candidates, even when they have the same years of experience…Without clear salary information upfront, these disparities can persist, reinforcing existing pay gaps.”

“This year [Welcome to the Jungle has] seen companies be more cautious…National Insurance increases have meant that companies are being really budget conscious in looking at how much they’re spending on people.”

“With Welcome to the Jungle’s global expansion, the book adds another key milestone for the growing brand. Founded in France in 2015, the company acquired UK-based recruitment platform Otta in 2024 and is now expanding into the US in 2025.”

“Your employer brand is not just a logo on your careers page or an inspirational tagline on your LinkedIn profile. It’s the sum of everything people think and feel about your company as a place to work, formed by current employees, past candidates, and even outsiders. Whether you’ve intentionally curated this image or not, you already have an employer brand.”

“Jobseekers are placing more importance on finding companies that align with their personal values, with a stronger focus on flexibility, wellbeing and a positive work environment.”

“While many companies have historically underinvested in this area, 2025 will be the year when employer branding becomes a strategic priority, fundamentally reshaping recruitment practices across industries.”